On September 23, a Digital Marketing seminar was held with the support of the Association of Football Federations of Azerbaijan (AFFA) and the Football Development Fund (FIF). The event was attended by media and marketing representatives from Premier League clubs, AFFA, the Professional Football League, and FIF. Mario Leo, head of “Result Sports” and one of the leading experts in the field, participated as a keynote speaker. 
The seminar opened with a welcoming speech by AFFA’s Deputy General Secretary Kamran Valiyev. Afterwards, FIF’s Executive Director Tural Piriyev shared his views and experience on the topic “The Role of Marketing in Club Football.”

The seminar opened with a welcoming speech by AFFA’s Deputy General Secretary Kamran Valiyev. Afterwards, FIF’s Executive Director Tural Piriyev shared his views and experience on the topic “The Role of Marketing in Club Football.”

The program continued with a presentation by Kamran Babashov, Head of the Marketing Expert Center at Kapital Bank, on the theme “Neuromarketing in Banking and Football.”

As part of the seminar, case studies from local clubs were presented, and participants engaged in group tasks. The event concluded with a panel discussion.